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Main purpose of role

The Digital Marketing Assistant is expected to contribute to the Digital Marketing success of the Security Print Division (Orion Security Print and A1 Security Print), through integrated digital marketing campaigns, analysis and insight.

Main skills

• strong verbal communication skills for articulating ideas to colleagues and clients
• excellent written communication skills for producing high quality content
• attention to detail and accuracy
• the ability to work independently and flexibly
• the capacity to prioritise and work across multiple projects
• the ability to work as part of a team
• organisational skills with the ability to deliver a high volume of quality work
• creative skills for contributing new and innovative ideas
• the ability to work well under pressure and meet deadlines
• strong analytical skills
• knowledge of existing and emerging social media platforms
• excellent IT skills.

Main duties & responsibilities

• The promotion of products and services through a variety of digital channels
• Developing marketing strategy and customer strategy for targeted campaigns
• Social media market: developing online presence by attracting followers through social media
• Monitor and analyse content success. Use of channels such as Facebook, Twitter, LinkedIn and Instagram
• Content creation for blogs, news articles, case studies and press releases
• Communicate with design team to create engaging multimedia content
• SEO: Working with the Digital Marketing Manager to develop strategies to increase the number of visitors to main websites by achieving high-ranking placements in search results
• Using Google Analytics to track success of campaigns and propose improvements
• Organising pay per click campaigns (PPC) – sponsored online advertising paid for by the Company to appear alongside non-paid search results
• Google Ads, social media-specific ‘boosts’
• E-mail marketing as a part of larger campaigns
• Keep up to date with current digital marketing trends

Teamwork, Communication and Continuous Improvement

To maintain good and co-operative relationships with colleagues involved in other aspects of the business or operations in order to promote strong teamwork and co-operation across the company to meet business objectives.

Training & Flexibility

To undertake training as required by the Company or for your own professional development from time to time on new processes, legislation or management.

Health & Safety

To ensure that you adhere to all Health & Safety procedures and that work is conducted in a safe manner. You must also be aware of your legal obligations under Sections 7 and 8 of the Health and Safety at Work etc Act 1974. These require employees to take reasonable care of themselves and others and to not recklessly interfere with anything provided in the interests of health and safety.

Quality

To ensure that Quality procedures are followed in line with ISO 9001.

Information Security

To ensure that Information Security procedures are followed in line with ISO 27001.

Personal Qualities

• Self-motivation
• Positive approach to challenges
• Flexibility and adaptability
• Desire to help business growth
• Good humour and approachability
• Trustworthiness, reliability, and dedication
• Strategic and Analytical Thinking.

Technical Qualities

• Previous experience with CRM platforms (preferably WordPress)
• Good understanding of email marketing tools
• Ability to create and optimise Facebook and LinkedIn advertising campaigns
• Good, general understanding of SEO and SEM principles
• Fundamental knowledge of Google Analytics

Benefits

Hybrid working between office and home. 40 hours per week, Monday to Friday 09:00-17:00.

25 days annual holiday plus all statutory bank holidays.

Auto enrolled into Company Stakeholder Pension scheme.

Life Assurance.

Employee Reward Scheme.

Other information

Office location is at Integrity Print Ltd, Midsomer Norton, Bath with occasional travel to Orion Security Print in Derby and A1 Security Print in Birmingham.

Due to the secure nature of our business a DBS check will be carried out.

Right to work in the UK.

Driving Licence and own vehicle.

Salary 

Depending on experience.

Get in touch

If you feel like you would be a great fit for this role then we would love to hear from you. Please send a copy of your latest CV, along with a covering letter to dawn.garton@a1sp.co.uk